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Performance marketing × data, on AI Making AI work in your team Making AI work in your team Building with AI Performance marketing × data, on AI The AI landscape, beyond the hype
You don't need to AI-automate all of performance marketing
Where the LLM wiki pattern actually fits
LLMs might be better coders, but humans are better communicators
Claude Dispatch & Channels
The Bullshit Benchmark
What I actually gained switching to Claude
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Four threads we keep pulling.
Performance marketing × data, on AI
The wedge itself: putting AI on the analytical and decision work where performance marketing meets data.
Making AI work in your team
Adoption that sticks: context, foundations, and developing the people, not just buying the tools.
Building with AI
Hands-on notes from actually building: Claude Code, Cursor, MCPs, prototypes.
The AI landscape, beyond the hype
Reading the developments that matter, and cutting through the noise around them.
Full archive
Everything, in order.
- An AI agent will hand you an analysis that is confidently, beautifully wrong Performance marketing × data, on AI
- You don't need to AI-automate all of performance marketing Performance marketing × data, on AI
- Where the LLM wiki pattern actually fits Making AI work in your team
- LLMs might be better coders, but humans are better communicators Making AI work in your team
- Claude Dispatch & Channels Building with AI
- The Bullshit Benchmark Performance marketing × data, on AI
- What I actually gained switching to Claude The AI landscape, beyond the hype
- What I actually lost switching to Claude The AI landscape, beyond the hype
- Non-determinism is not a problem The AI landscape, beyond the hype
- Recap MAS Berlin 2025 The AI landscape, beyond the hype
- Context beats prompt Making AI work in your team
- Claude Code as My Second Brain Building with AI
- GPT-5 reaction The AI landscape, beyond the hype
- The AI App Store Is Here: How MCPs Just Changed Everything The AI landscape, beyond the hype
- Claude Code impression Building with AI
- Vibe Coding: When to Trust the AI, and When to Take the Wheel Building with AI
- The Learning Paradox: Developing Analytics Talent in the AI Era Making AI work in your team
- How I Built Three Apps Without Writing Code: My Journey with Cursor Building with AI
- Making AI Work in Data Teams: A Practical Guide Making AI work in your team
- Reasoning, Multimodality, and Agents: Three developments every data professional needs to know The AI landscape, beyond the hype
- AI as Your Management Copilot Performance marketing × data, on AI
- AI as Your Analytics Coach Performance marketing × data, on AI
- Build Analytics Prototypes at the Speed of Conversation Building with AI
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